Quickly Increase Your PPC Clickthrough Rate Using This Sure-Fire Method

By Anthony Buchalka

You can easily and quickly improve your clickthrough rate by use of AdWords ad split testing function.

This folks, is one of the quickest and best ways to quickly increase your clickthrough rate (CTR) and this improve/maintain your quality score.

When you take advantage of the AdWords ad split testing service, you'll ensure that your most popular ads are displayed more often. This means more traffic and we all love more traffic right?

Write 'stand out' ads that show the benefits to the person reading them, and always run a minimum of 2 ads per Ad Group to test them.

If you then delete the ad with the lower clickthrough rates and replace it with a new 'test' ad, you will allow you to continually improve your clickthrough rate, your quality score and thus reduce click costs.

One of the biggest mistakes we have discovered with some clients, is that they are unsure of how many clicks to allow for an ad before it is changed.

Mathematically, so I am told, you should allow 30 actions (in this case clicks) for any one ad before changing it.

If you were to change the ad based on its performance before 30 clicks, you may be making incorrect changes. So wait for at least 30 clicks, more is OK.

Google AdWords offers you 2 choices regarding how you ad split testing is carried out.

You can either choose to allow AdWords To

1) Show your better-performing ads more often, OR

2) Rotate: Show ads more evenly

If you have the time, try option 2 first as you get to choose how long the ad test will run before you decide to pause or delete one of the split test ads.

Worst case scenario using option 2 is if you test a new ad that ends up with a lower CTR than your 'control' ad, and you don't get around to checking it for a long period of time, you could be losing substantial traffic.

If running multiple campaigns though, it's reasonable to use option 1 and let AdWords show the better performing ad more often, because you won't have the time to be checking hundred of ads. This way if you don't get around to checking your ads regularly, you know that your better ad is being shown more often.

Bear in mind that when using option 1, Google will sometimes pause an ad after less than 10 clicks in favor of another ad with a higher clickthrough rate, which in our experience is not enough clicks for a proper test.

With both options, it's imperative to regularly pause or delete the 'loser ads', and leave the winner (your new control ad now) and write and test a new one against the control.

You can test up to three ads at a time which is generally a good option, if you have the traffic to quickly get you results. If you have flow traffic, ie less than 30 clicks/day, it's wiser to run just 2 ads.

So as you have seen, increasing your clickthrough rates can quickly be accomplished by taking advantage of AdWords built in ad split testing function. What are you waiting for?

Anthony Buchalka is a successful internet marketer with extensive experience in online marketing in a wide range of marketplaces. Anthony's popular and Google AdWords report that discusses "How To Prevent The 10 Biggest Google AdWords Mistakes", is now available at no cost from http://www.ppcfuel.com