How To Deal With Too Much Work

An online entrepreneur will always be busy but more work doesn't necessarily mean better results.

Sometimes, when trying to do everything yourself, nothing gets done very well. Aside from bad work productivity, the consequences of working too much can lead to anxiety, stress, being alone, and general bad health and fitness.

But your business won't operate by itself and you can't afford to hire somebody full-time. Maybe it's time to outsource some jobs to a virtual assistant.

Can A Virtual Assistant Help You?

A virtual assistant (VA) is similar to a private assistant that you connect with online and outsource work to them to do for you. Some VAs work on their own and some work via various websites as a way to more easily find clients.



They can charge on an hourly basis, by each task, or you can pay a monthly fee for services. Many VAs are happy to work out a fee framework with you that suits you both.

Only Pay For What You Need

You don't need to provide a VA with any resources to complete the tasks you need done. They should have everything that they need.

Using a VA actually can save you money, as well as time. You only pay for and seek the services of people to do work specifically when you need it. This means you can spend more time completing the tasks for your business that actually make money and take on extra work when it becomes available, as your VA can assist with the parts they can do.

How Can They Help You?

A VA can do a wide range tasks to help you in your online business. This includes administrative jobs, creation of content material, website construction and trouble-shooting or even social networking.

Some administrative duties are financial such as book-keeping, managing affiliate payouts, and keeping track of income sources. They can handle inbound and outbound email, sending certain kinds of email to you when your attention is required. They can also plan meetings, online seminars, or phone calls for you or help you plan your work week. This is particularly useful if you have difficulty with time management.

Your Success Is Their Success

Virtual assistants realize how vital it is to provide good work to you due to the fact your success is dependent upon the work they provide. The more successful you become, the more work that you will need them to complete for you.



The teach themselves to do jobs that are in demand. You simply use the skills you need for your projects, whether it's a long-term or on a project by project basis.

If you are spending too much time working, a virtual assistant can save you time and money. They free you up to do the most important tasks for your business. It's how the profitable online businesses generate the wealth and freedom their owners enjoy. To learn where you can find reliable and trusted virtual assistants, download my free checklist, Getting Started With Outsourcing at https://jonallo.com/outsource



Article Source: By Jon Allo

Read More....

Choose The Home Business For You

Many work at home moms started out working for someone else and then slowly gained the knowledge, experience and courage to take it a step further. I'm talking about starting a home business.
True, it may be scary at first but with a lot of research and planning a home business can prove to be fulfilling and profitable.
Let's start out by determining your interests, and the best thing to do this is to write it down. Make a list of everything you love to do, your skills and talents or whatever it is you're truly passionate about. Then, number your entries in order of interest; this may be a little hard to do but it's very important so that you'll have a sense of direction in terms of career and personal goals.
To guide you further, here is a list of skills and the possible fields where you can apply it:

Skill : Detail oriented, good at record keeping
Possible Home Business: Accounting, Bookkeeping, Data Entry, Reminder Service, Transcription, Coding, Secretarial Service

Skill: People oriented, good communication skills
Possible Home Business : Customer Service, Direct Sales, Internet Sales, Promotional Product Sales, Public Relations, Travel Agency, Loan Agent, Clothing Sales

Skill: Visual oriented, creative, artistic
Possible Home Business: Advertising Design, Artist, Balloon Sculpture, Business Brochure Design, Furniture Design, Cartoonist, Costume Sewing, Crafts, Doll Making, Decorative Painting, Face Painting, Portrait, Gift Baskets, Illustrator, Jewelry Design, Photographer, Sign Maker, Antiques, Collectibles

Skill: Good at writing, researching, updated on current affairs and trends
Possible Home Business: Baby Announcements, Holiday Letters, Book Publishing, Editing, Freelance Writing, Online Writing, Online Teaching, Greeting Card Writer, Newsletter Publisher, Proofreader, Technical Writer, Translation,

Skill: Good organizational skill, attention to detail, good communicator, people-person
Possible Home Business: Bridal Service, Personal Shopper, Personal Coach, Event Organizer, Wedding Planner, Party Planner

Skill: Good computer skills, technical know-how, Internet savvy
Possible Home Business: Computer Classes, Programmer, Computer Set-up and Repair, Desktop Publishing, Graphic Design, Website Promotion, Website Design

Skill: Likes household work, loves kids and pets
Possible Home Business: Child Care, Catering, Running Errands, Housekeeping, House Sitting, Pet Sitting, Pet Grooming, Pet Walking

These are just some examples of skills, talents or interests you may have and the possible home business where you can apply your skills. Pick your top interest and start from there.

(http://thenichebloggerreviews.blogspot.com/)

Read More....

Know Internet Marketing in a Better Way

For an online business internet marketing is considered as a significant tool of promoting their services or products. It can help you business expand and can take to the global platform in an easy and quick process. Many people hold the view that emarketing, imarketing, online marketing or web marketing are used inter changeably as internet marketing. It is the best way to promote you business at a very low cost. So, you can easily expose your services or product to the world. Internet marketing can be regarded as threshold for a global business.

The tips of internet marketing are rewarding and comprehensive which are easily available online. Before launching the campaign it is essential that you should have good knowledge about internet marketing. It does not carry a limited meaning such as email or internet but have a broader sense that includes management of digital customers and also electronic customer relation management (ECRM). For the smooth running of the marketing, the online marketing has to be mingled with the technical and creative aspects of development, designing, sale and also the advertising. The internet marketing also refers to the placement of various levels pf customer engagement basics such as Web 2.0, Search Engine Optimization (SEO), Search Engine Marketing (SEM) and the e-mail marketing. It helps to reach the targeted audience in a quick and shortest period in relative to the typical method. With the help of internet marketing a business can expand its reach to the vast masses and also promote the products and services. Thus, internet marketing helps the venture to derive quick results.

This is a strong marketing tool and also considered to be very effective to execute the business operation to global platform. It can bring profits to the venture beyond expectations. In the world of advertisement it has brought reform and changed the method of promoting products or services and also including the way of shopping. For the advertisement or marketing you can choose a method among its variety to promote services or product such as- Pay Per Impression (PPI), Pay Personal Play (PPP), Pay Per Action (PPA) and Pay Per Click (PPC). The internet marketing gives you the advantage of measuring all aspects of online campaign in statistics and can be tested and traced.

In this highly competitive market, it is seen that the impact of internet marketing is significant and almost all types of ventures or retail-oriented industries are benefited from this marketing tool. However, the internet marketing has its own limitations which cannot be ignored. Low-speed internet or poor internet connections can create obstacles in the operation and also impede its development. Despite its benefits it is also not free from criticism. Critics are of the view that an individual is deprived from the freedom of touch, taste, smell or try it before purchasing any product.

One can refer internet marketing as a key to success and also earn money online. This marketing strategy breaks down into many areas and the significant are free marketing and paid marketing. So, you can pick any one according to your strategy and budget and promote your services or product.

by Dave Foran

Read More....

Importance of Internet Marketing Strategy

Internet marketing has become a significant tool to promote online services and products. It helps to promote services or products to the global level at an expensive cost. So, it is very necessary that the internet marketing strategy should be well calculated and supports your business. There are certain rewarding tips that can indeed be helpful in deriving maximum benefits from the marketing strategy.

Social Media Marketing:
Social media marketing has emerged as a potent tool in promoting business and also capturing the attention of audience. It is a new trend of marketing and aims to connect potential customers. It plays an effective role but it is entirely depend upon the type of business and how it fits your demands or strategies. The social media marketing provides fresh marketing prospect for your business. You can embed in this marketing strategy to strengthen the internet marketing and promote your services or products.

Effective Web Promotion and Design:
Design also plays a significant role in drawing visitors to your website. You should also have a well informed web promotion and should follow the fundamental principles of web promotion for better results.

Search Engines:
Another way of marketing your products and services through online is by getting your website rank on the top of the search engines such Google. Yahoo, MSN etc. To bring your site on the top you have to practice the Search Engine Optimization (SEO) and Search Engine Marketing (SEM) techniques.

E-Mail Marketing:
For an effective internet marketing strategy you should also have good knowledge about e-mail marketing which helps in promoting the websites.

Analysis:
Before starting your online business always collect information related to internet marketing from the popular or recommended internet marketing consultants or internet marketing coach. All such information helps you to keep yourself update of the recent developments and apply them in your strategies.

Press Release and Articles:
Publish articles and press release related to your business. Articles and press releases are also effective ways of promoting business. Any recent develop of your business or any advancement in the world of online that is related to your business can be published. You can also publish the achievements or future plans in the press release.

Facilitate And Run Contests:
Contests are witty ways of promoting your business. By holding contest you can draw good attraction of the audience and make your business popular.

Handle E-Mails:
Handling e-mails also plays vital role in internet marketing strategies. You should send prompt response to the queries in order to create a good impression.

Internet marketing strategy is meant to promote services or products online. And all-inclusive terms of it carry different meanings to different people. Internet marketing strategy boosts your business and also gives you ways to target the audience. There are many proven strategies that can be applied online and offline to increase the chances of increasing customers.

by Dave Foran

Read More....

Salt Lake Search Engine Optimizer

Why Every Salt Lake Business Should Be Taking Advantage Of Salt Lake Internet Marketing. As you no doubt already know, it always used to be said that if your business wasn't listed in the Yellow Pages, then it never really was a business at all. Of course, you can bet your bottom dollar that the Yellow Pages reps will still tell you the same thing nowadays. However, things have changed dramatically over the years and today Salt Lake City SEO is what businesses in Salt Lake City simply cannot do without. With a tremendous amount of business taking place online and consumers relying on the Internet rather than a phonebook when searching for goods or services, it's safe to say that if your business doesn't show up in a local online search, then you're either not in business or you'll be out of business pretty soon.

As we all know, this has been a trend for several years already. While it may not have been necessary in the past for a business with local customers to have a website, in today's world it's pretty obvious that all businesses now need to have a presence on the World Wide Web.

In fact, you've probably not used your phone book for as long as you can remember. Let's face it; the last time you were searching for goods or services, did you reach for the phonebook or did you go online?

I think it is safe to assume that whenever you need to search for something, you go online to do so simply because it's so much faster and if the search results are local, you're often presented with a map showing you the exact location of the business you're looking for. Just as you search for goods or services online, so to do your customers and this is why your business needs Salt Lake City SEO.

Essentially, if you take advantage of proven search engine optimization practices, it helps to ensure that customers and potential customers can find you, particularly those customers which are local to the area where your business is located. Let's face it; if you want customers to find you then you need to be in a place where they'll be looking and of course that is the Internet.

Salt lake city SEO specializes in helping businesses take advantage of successful SEO techniques in order to target potential customers. By targeting those consumers who are most likely to do business with you, you'll be guaranteed of a better return on the time and money you've invested in your website.

The fundamental goal of any business is to get the highest possible return on investment and by using Salt Lake City SEO, you'll benefit from substantial results from an investment which by all accounts is extremely small. This is particularly important to businesses which are not especially suited to online commerce because one of your main goals should be to show up in online search results.

Admittedly, the Internet has given birth to an endless amount of opportunities but you need to bear in mind that such opportunities come at a price in terms of challenges. One of the biggest challenges which businesses face is to actually become visible online to those who are conducting searches. However, if you use Salt Lake City SEO then you can be rest assured that your business will maintain a high profile, not only between local customers but also between international customers. In fact, Salt Lake City SEO can really be the deciding factor of whether or not your business is a business at all.

The (http://wasatchinternetmarketing.com) Salt Lake City SEO expert that's dramatically increasing business for clients is Wasatch Internet Marketing.

Read More....

How Much Money Are You Going To Make As An Affiliate Marketer

The sum of money that you can establish with unique article content and affiliate links on your website is going to be different for each affiliate or online business. The success of your (http://www.affiliatexfiles.com/affiliatetips/) affiliate site will determine the sum of money that you pull in. This means getting good search engine ratings through SEO efforts, making your site enjoyable and informative to read with fascinating content, building your site around a great niche topic, how large your site is, and how many sites you have.

Some affiliates claim to pull in as much as 40,000 each month (480,000 each year) via constructing and marketing niche web sites on clickbank. Still, most people should not expect this kind of achievement, particularly if you are very new, as that kind of achievement usually only comes with experience and a practised skill.

To be sensible, you can plan on getting about 200 or more each month after you have built steady traffic and are promoting reliable affiliate products or even your own products within a niche. The secret is to not overlook that this income is recurring, it comes in every month, once you have put in the exertion in creating a productive niche site.

With one productive site most people will set about on the next website. The more productive sites you create the more money you can pull in. Some also choose to build very fast and very short web sites over websites that are somewhat longer in length. It must be remarked that the larger each of your websites are, the more income you will likely establish from them.

You have to remember that your initial site is going to be the most challenging to build, market and advertise. There is invariably a risk that what you are executing may not work out and that you will lose the money you have committed, but this is true of any concern.

The key is that you have to put in a solid effort before giving up. The first site that you build may take some time, the work will be challenging and there will be periods that you feel like quitting. Quitting too early can cause you to miss out on the prosperity you have always sought-after. You might realize that you are the next the web selling guru!

By Ron Cripps

Read More....

Long Tail Keywords

Have you built a great website but nobody is coming to visit? Many people are looking to make an income on the internet, but cannot understand why they are not getting traffic. This is where long tail keywords are so important. A few years ago a good site with a prominent main keyword was all that was needed, but not any longer. In those days you may have been competing with a few thousand other sites, now it could be a few million. That does not mean that you cannot succeed, after all millions of new people are coming online each year, so even though the competition may have increased, so has your possible traffic, if only you can reach them.

Long tail keywords are nearly always 2-4 word phrases related to your main topic, but narrow and specific. Try typing "stroller" into a search engine, it will return about 14 million sites, but if you type "red tandem stroller", only 161 thousand sites are returned. This could not really be described as a long tail phrase as the competition is still high, but it does show how, by using more specific keywords, you can cut the competition and improve your chances. It is easier to rank on the first pages of a search engine and get traffic with long tail phrases, than popular phrases.

One big advantage of using a long tail keyword is that you are likely to provide exactly the information the searcher is looking for and if you are supplying a product the potential for a sale is much greater.

Long tail keywords will not have has many searches as the more popular keyword and this is where thorough research is required. You should be looking for phrases that have a reasonable number of searches and very little competition from other sites.

There are a number of software programs you can use to find long tail keywords. Some you buy outright, others have a monthly subscription. If you are just starting out and cannot afford any of these programs then Google's keyword tool will give you a list of keywords associated with a popular keyword and a guide to number of searches and competition.

So if you are having trouble getting traffic, stop trying to complete with the big boys and find some good long tail keywords, there's plenty left if you just look for them.

Source

Read More....

Top 10 Simple SEO Tips

Here are my top 10 simple SEO copywriting website tips to increase your search engine rankings.

1. Delete your flash front page. Flash is a type of coding that creates animated pages. Flash front pages are pretty - but will totally stuff your rankings on the search engines. The reason is search engines look at the front page of your website as the most important page in the whole site. They expect to find information about what the site is about and what it contains. Without words, the search engine spiders can't work out what the site is about. If you have a flash front page - delete it. You will see an almost instantaneous jump in your rankings.

2. Page titles are important. What you call each page is important. If you title your page "Home" you lose rank. Title your page with the most important words about your site. It doesn't even have to be a full sentence - "Leather Lounges | Lounge Suites | Lounges Sydney" is more effective.

3. Clear keywords count. Know what business you are in and work out the words people who are looking for your product or service key in to find you. There are loads of tools both free and paid to help you do this. Keywords are put into what is called 'metatags" at the top of your page. You don't see them unless you view the source code. Google is very secretive about whether they look at the keywords in the metatags - but some search engines still use them. Just make sure you use your words throughout your page and in your copy as well. Don't overdo it though otherwise you could fall foul of "keyword stuffing" penalties.

4. Different keywords on each page. Each page on your website is different. You need to use the keywords that are relevant to each page's contents. If you use the same words throughout the site, you are costing search positions.

5. Avoid duplicate content. If the search engine thinks you have the same thing on different pages it won't index those duplicate pages. When it calculates whether or not you are duplicating content - the spiders look at everything including your page template, pictures, format as well as words. Make sure each page is sufficiently different to avoid the duplicate content penalty.

6. Pictures have hidden messages. Each picture or graphic on your page needs to have an "alt" tag put in to help vision impaired people read your site (or to describe the content if someone has turned off all photos in their browser). You can use this to add in another keyword. So a photo on my site for example isn't just a "man" it is a "business development consultant".

7. Keep it fresh. Search engines like content that is fresh and updated regularly. Websites should never be set and forget - work out how you can add content in regularly. (I have a blog and my weekly newsletters to subscribers).

8. Inbound links. High quality inbound links are important. These can be links from higher ranking websites or blogs than you. The easiest way to do this is through articles and submitting them throughout online ezines. You can also comment on other's blogs and include a link back to your site or social bookmark your site.

9. Important stuff at the top. Google has a nasty habit of stopping at about 3 levels down - that means your home page, the next page down and then the page below that. If you have good stuff buried down in your website it may not be found.

10. Keep your navigation clear. Google spiders want to see a logical flow of pages throughout your site. If it can't follow the flow it can't index your pages. Keep your navigation path clear and logical.

Source

Read More....

Tips Proper SEO WORK

Search engine optimization is a key issue in a web site development process. If there is proper SEO work done for a site then good results can be seen in organic search results. What do we understand by proper SEO WORK? By proper SEO work we mean:

* Checking site's hierarchy, links and navigation
* Creating site map for site users.
* Analyzing pages for content that clearly and accurately supports basic theme of the site.
* Researching words that users would type to find site, and make sure that site's content actually includes those words within it.
* Incorporating text instead of images to display important names, content, or links.
* Make suitable changes in your TITLE tags and ALT attributes to show site's theme.
* Check broken links and correct HTML.
* Url rewriting for dynamic pages
* Keeping the link count on a given page to a reasonable number.
* Submit site to a quality directory for back links
* Check status of a site before attempting link exchange
* Monitor back link growth over a period of time, it should be slow and steady

When proper search engine optimization work is done for the site, then search engine would not have any problem in giving you site a good ranking. The site's rank in organic search is totally dependent on the authentic optimization work done for the site. If site is penalized for any reason by the search engine then SEO has to find and resolve such issue. A authentic search engine optimization effort lasts a long time and gives site a respectable position in the eyes of search engine.

Source

Read More....

First Step SEO For Beginner

First basic SEO

The basic elements of SEO consist of, in my view, rich content with appropriate use of keywords and links, both inbound and outbound.

These can be divided into many issues. I am, however, only going to discuss, in a few words, one point that webmasters can use in order to boost the rankings of their pages.

One keyword - one page

Doing the "keywords work" is the basis for SEO and any successful marketing of web pages on the internet. What keywords describe best the product or services you want to highlight?

And are those keywords carefully chosen?

The next thing to do is have another look at our competition. Remember that knowing your opposition is the first step to victory. Fighting them where they are the weakest, and stay clear of the fortresses, should be the tactics for success.

Let's say, for the sake of argument, we pick the best keywords possible for our SEO work. But how to proceed?

There are many ways to proceed but the best possible groundwork is to allocate a special page to each individual keyword or chunk of keywords. And go from there, making a rich content with a carefully planned layout and textual setup, trying to present the keyword within a bullet list, anchor text and in bold letters, at least occasionally. And place the keyword in the first sentence of that page. And try to place that keyword also within the title of that particular page.

This is a good start. Now that keyword can be indexed by or resubmitted to Googlebot and other spiders. Other keywords should also be treated in this manner.

But the SEO work is only on square number one. But the foundation is now solid enough to build upon.

source

Read More....

Start Up Tips For Get Search Engine Optimized

Search engine optimizing is so important lately, that starting up an online business without focusing on this key component (most important in my opinion) is like running a marathon, aiming for one of the last positions. Now, many of you are thinking, what is this SEO thing and how can someone tell me my online business is aiming to fall behind right from the start? Well... the sure and dreadful truth is that you are being naïve and not realizing that taking your business online is not the same as running around in the street handing out fliers.

My attempt with this article is to give you a few start-up tips on how to get your webpage Search Engine Optimized (SEO) :

1. Focus on the right keyword

By making use of Google AdWords: Keyword Tool, you can see how many people averagely searches for the keyword you are aiming to dominate, per month. For example, if you have a real estate business you would like to dominate the keyword "real estate". The problem with this is that most of the biggest real estate companies in the world would've put 1000's of dollars into getting their pages to come up first when searching for "real estate". This will not be easy to take on at first. We will be focusing on the keywords that had around 8000 views in the last month.

2. Get listed on Google, MSN and Yahoo fast

The wrong idea people have with getting listed is that they use the "add site" pages offered by Google, MSN and Yahoo. I was one of them and I think MSN and Yahoo actually did list me when I used the "add site" pages. But Google is obviously the one you want to focus on and believe me, Google, will take 2 months, if you are lucky, to add your site. So the trick here is to get as many pages as possible to link to your page. This will get your page added to Google very quickly and will also push up your page rank. One way to this is to post your link on many forum pages and even article pages. You can also purchase advertisements or even email other pages, and ask them to link to you if you will link to them. This will get you added to Google in no time!

These two big ideas should get you up and running. There is a lot of other ideas that I didn't mention now, but I think these two are the most important to start off with. People tend to focus too much on on-page optimizing (meta tags, etc.), don't get me wrong, it is also important, but off-page optimizing like explained above, will show a lot bigger results.
Neil Rose

source

Read More....

Banned by Google AdSense

By Steven Weber

I just received another sad letter from a person who got the "dreaded letter" from Google. Their AdSense account had been terminated! To add insult to injury, according to Google's terms of service, any money owed at that point will NOT be paid; it is returned to the advertisers.

Don't let it happen to you!

Clicking your own links is not the only way to get banned. For example, I never tell or show friends or relatives my sites. Call me paranoid, but Google's reach is so broad that I am afraid they could make the connection if those friends started clicking my ads. Who knows...but I am not taking any chances!

If you violate "minor" rules, they may be nice and just warn you. Or they will just hit the ban button depending I think on the mood of the reviewer at the time. Make sure you read the rules and follow them!

Another person asked me if the way they had pictures near their ads violated rules. If it was obvious to me it was a rules violation, imagine what the Google reviewer would think!

One more example:

A person contacted me about their site which was doing poorly with respect to traffic. I took one look and told the owner that the varied content would be seen by the search engines as "spam". Google is very clear; sites with no real intent of providing a quality experience for visitors are not welcome in the AdSense program. Several weeks later, the person wrote back; they had received "the letter". I don't know if what I saw is what got them banned or not; but it sure did not help.

Even though we do create sites with the intent of earning AdSense income, everyone must remember that quality content is a vital component of AdSense Success.

...and follow those AdSense rules!

When simple Internet marketing principles are applied to niche websites, the results can be a nice Google check in the mail each month! Learn more at: http://www.AdsenseConnection.com

Read More....

Combining PPC With SEO For An Immediate Response

By Scott Miscall

The two major brand awareness optimization programs for a web site are PPC and SEO. PPC stands for pay-per-click advertisement whereas the SEO stands for search engine optimization methods. If an advertiser seeks keywords based advertisement campaign, then PPC is the choice of program. For all other purposes, SEO methods work well and with less expenditure than the PPC methods.

Yet, combining Pay Per Click and Search Engine Optimization can be the best combined choice for any web Entrepreneur seeking immediate response to the needs of the online business. The best example of a successful strategy of using it effectively by LeadingTree in creating gigantic traffic and sales has led others to follow suit.

The mix of Search Engine Optimization and Pay-Per-Click has led to create effective brand marketing online. Brilliant SEO campaigns has led to top organic results, while mixing it with the paid listing created by PPC has made the brand stand out on every searched result page, resulting in the increased respect and gaining trust of the viewers. A new brand will always face initial troubles using just the SEO methods to popularize its name, whereas the PPC will help it take prominent position on the search engine result pages. An online brand, like any offline brand, needs wide exposure to the viewers, and PPC allows the exposure more than the SEO methods. Combining both the Pay Per Click and the Search Engine Optimization techniques helps the brand to take-off to greater heights of popularity and unstoppable traffic to its web site. Its brand name as a keyword gets established quickly through the pay-per-click method.

For any other web sites, the combination of pay-per-click advertisement method and the search engine optimization methods will work equally well. Any web site thrives on exposure and traffic, which are provided by these two methods of web optimization. The PPC method is especially beneficial to the marketing web sites.

SEO and PPC methods are complimentary to each other. The chief objective of both is to drive traffic to the web site. While SEO methods are primarily free of cost, the PPC advertisement method is a way of buying traffic quickly using relative and targeted keywords. It depends entire upon the needs of a company in deciding which of the two methods of search engine optimization suits them. The search engine optimization actually scores well over the pay per click advertisement optimization method with higher return on investment over longer time. The search engine optimization methods require more time, experience, and efforts compared to the pay-per-click advertisement campaigns requires more focused efforts, expertise, and expenditure.

PPC can also fail greatly due to the fraudulent methods by the competitors of the campaigner. Natural search engine optimization results do not have this disadvantage. While PPC campaign requires constant supervision and fine tuning for better effectiveness. The SEO campaign needs only periodic supervision. A combination of PPC and SEO methods are used by selective web marketing professionals to dominate their markets, and this combination technique is still in its infancy. As the effective use of this combination grows, the online marketing efforts will scale new heights in marketing and presentation technology.

So, the web site can lay its foundation on solid Search Engine Optimization techniques and other methods like link building, and then can also use the pay per click advertisement campaign in short bursts or over a longer time to create an intensely targeted traffic towards it. SEO and PPC are two types of web site promotion tools and both have their advantages and disadvantages while having a single goal of driving traffic to a web site.

Wmoadv.com is a Kansas City Web Site Design company the specializes in web development, creative design solutions and result oriented strategic SEO services.

Read More....

SEO and Pay Per Click Downward Economy Tips

By Keith K. Hanks

Many marketing managers have found the first half of 2008 has been nerve wrenching. Turn on the television, radio or open a newspaper and you'll see that consumer confidence is down, inflation is creeping in and overall confidence in the economy is reaching historical lows.

It is not your fault the market is in its current condition. How could you have forecasted these figures when you submitted your budget last year? Reaching sales goals that were established in an optimistic economy is probably more obtainable than in a downward economy.

You can not control the macro factors of the economy, but as a professional it's your job to find ways obtain your committed numbers. Before you start waving the white flag, consider these handy search engine marketing steps you can implement.

Determine Seasonality:

Each company tends to have a unique season. For retail, its Q4 where consumer accounting services is Q1. Tourism peaks in the summer months of Q3. Consider your industry, your company and the brand(s) you are responsible for. What is your busy season? How do you define your busy season? Do you define it by an increase in revenue, an increase in transactions or both?

Many managers are finding awkward meetings with senior management based around decreased financial performance. How can you quantitatively explain a decrease in financial performance year over year, or against your sales plan.

If you can't justify performance, outside of kindly asking senior management to turn on the television and look at the various news stories about the downward economy, what can you do?

There are various programs that can help you determine seasonality. Unfortunately not all programs will provide current seasonality (including paid services). You may find the closest seasonality trends you can obtain will focus around the previous calendar year (example January 2007 - December 2007).

Applying Seasonality to Pay Per Click:

If you haven't paid attention to pay per click seasonality trending in the past, now you understand the importance. To further stretch your budget in a downward economy think of the application of your pay per click resources. Why distribute your ad spend in perfect twelfths across the course of a year when you know you have a few months that are particularly busy.

To be better prepared for this busy period consider the length of your sales cycle. Shift resources to strong performing keywords at the beginning of the sales cycle. For example if you find your busy season is October and November and you have a 60 day sales cycle, be prepared to increase your ad spend in August. This means your ads and a revised strategy should be ready no later than mid-July.

Determine Online Trends:

Determining online trending of web traffic is difficult. On the surface this seems like it should be as easy as counting inventory on a supermarket shelf. Senior managers, especially with a finance background tend to have a difficult time with online marketing efforts at times because of a lack of measurement in some areas. These professionals are correct to criticize. Getting industry-wide information that is dependable and updated to the present day is not easy.

Some qualitative measurements can be obtained, but reliable industry-wide quantitative statistics are not always available. This is because search engines do not make this information public and other available tools typically rely on sampling, i.e. the validity can be speculated and the information is not absolute (what senior managers are depending on).

Senior management and the marketing managers are going to need to take a leap of faith in some areas here. Past experiences and instincts will need to be considered along with various trending reports.

Reach Out to an SEO firm:

In a downward economy an SEO firm seems like the last area you would want to reach out to. Spending more money is sometimes the last thing a firm wants to consider when in a downward economy and facing inevitable decreased financial performance. For example, a good Atlanta search engine optimization agency will walk you through a series of exercises. You'll want to determine your cost to acquire a new customer and spend accordingly. Also, you'll want to ensure your "call to action" steps are well defined and pages such as "contact us" pages are designed for customer usability.

Optimizing your campaign can help you gain market share during a downward economy. While this might not be as glamorous as meeting and exceeding sales forecasts, this is a long term strategy. If you are able to gain market share while the economy is cold, you will be minimizing your loses during this time and positioning yourself to be in a stronger position when the economy turns around.

Keith Hanks is an Account Manager at Atlanta search engine optimization agency TwentySix2 Marketing. He believes that in a downward economy an SEO firm can with pay per click seasonality and online marketing trending.

Read More....