Google AdWords - What Does The Term AdWords Mean?

By Peter Shuker

Google adwords is a term that google come up with to back the year 2000, it is a reference to the advertising division of Google. It is essentially adverts that contain keywords, hence advert + keyword = adword. It is the business run by Google, the largest advertising agency on the internet today. The competitors to Google adwords, who run a similar system, albeit different are Yahoo and Microsoft, both of these use similar methods, but since Google is responsible for over 50% of the internet searches, conducted, then they are the one we will discuss.

It sounds simple, decide on a product, create an advert and within 15minutes using the adwords wizard, you can be live "Making Money", that is what Google would have you believe anyway. I am not trying to discourage you, giving PPC (Pay Per Click), ago. I am just saying proceed with caution.

Let us talk about keywords, they are what you desire most in PPC, the better the keyword, the more traffic you will receive, the more money you will make. Unfortunately the best keywords for your product therefore, the most desirable are the most EXPENSIVE, the trick here is to generate keywords that attract traffic, but not too much, to do this we use the longtail keyword method (keywords containing 3 or more words). The problem here, is that you will potentially earn less as well. If you are new to internet marketing, then I would suggest start slow, learn the techniques and gather the necessary experience before investing, what could be large sums of money, and if you anything like me, you do not want to do that, without some assurances that you know what you are doing.

So lets assume you have selected a product to advertise, now you want to create an adgroup, this is where to place your keywords by group, what I mean here is that you must have relevancy running through both your adgroup title and your keywords, this again will contribute to google rewarding you with a lower quality score, which in turn will enable you to pay a lower CPC (cost per click) and eventually give you a higher ad position.

Finally you just need to bring all of the above together and write your advertisement, that will attract potential customers to click on YOUR advert, we do this by again using relevancy, if the words used in your advert are used in your adgroup then Google will reward this by BOLDING the words.

Ad Group - Dog training

Keywords - dog training skills, dog training course, dog training school

Advert - Does Your Dog Need Training? Try Our Dog Training School Now!

Take a look at my review page, outlining the different products on the market. You Must act quickly ! to truly benefit

For a very limited time, you can take a look at my review, that gives you an unbiased assessment of Google AdWords review products. Discover a method I use as my Internet Marketing Training Program by promoting a membership website in my Wealthy Affiliate Exposed Guide. In this guide I reveal how ordinary people are earning over $9000 per month by following a step-by-step plan. And it's available for a very short time indeed.