Keyword Research - 3 Dynamite Tactics For Uncovering Little-Known Profitable Keywords

By Fabian Tan

If you want to lower your costs per keyword and increase your return on investment, you must learn how to find keywords which your competitors aren't using currently. If you can find just a few of these untapped keywords, you will pay less than your competitors, while driving really targeted traffic to your website. Here's 3 dynamite tactics for creating an arsenal of profitable untapped keywords:

Dynamite Tactic A: The Thesaurus

Go to the online thesaurus, grab your current keyword list and just plug them in there. You'll generate dozens of variations for many of your keywords. This is a really easy way to increase the size of your keyword list and really find untapped keywords.

Dynamite Tactic B: Use A Paid Software

Let's face it, free software are free for a reason. They don't give you all the features you need to succeed. If you want to make more money on pay per click marketing, you've got to spend more money on the tools. Get a piece of software such as Keyword Elite or AdWord Analyzer; these two software tools are really useful for generating quality keywords which increase your ROI massively.

Dynamite Tactic C: Online Encyclopedias

Go to an online encyclopedia like Wikipedia and search for your niche. Read the article. Chances are, you'll find some keywords in your industry that you didn't think of before. Will these bring you more traffic? Maybe, maybe not. But most likely, you will find a few keywords that will increase your profitability. And these are keywords that your competitors probably aren't using.