Politicians Are Looking Toward Pay Per Play To Campaign - What About You?

By Thoriso Mashego

2008 is going to be quite a good year for internet marketers as stated in an article by the Wall street Journal. Pay per play is currently in prelaunch and it has already caught the attention of 2008 presidential campaigners.

Already there are preparations within the company NetAudioAds to allow political messages for the three parties; Democrats, Republicans and the Independents in the 5 second audio ads which will be broadcast every time a publishers website loads. This lends a tremendous amount of credibility to a highly controversial and advertising program in its infancy.

The controversy surrounds the highly contested free multilevel-marketing sign-up of the initial core partners and the presumed annoyance of the website surfers with automatically starting sound whenever websites upload. It is true that free multilevel-marketing is highly questionable, but it is also a powerful way of viral spreading cheaply.

People are inclined to only spread something further if they have something to gain. NetAudioAds has only offered its core partners a 25% share in the ad revenue generated and allowed them to also 5% share in the revenue generated by the core partners they invited to the program up to two levels.

NetAudioAds has succeeded in spreading the word and exploding its network without spending too much money. At time of going to print NetAudioAds core partners have grown to 25 000 with a total number of 8 million websites in less than 2 months since prelaunch has started.

8 million websites in 2 months is going to become quite a strong network that will work just as well if not better than You Tube. Creating a buzz using a medium like You Tube has shown to be highly effective. There are now even official movie or video awards for ordinary folks who upload their videos on You Tube. Maybe there will be awards for the best 5 second audio ad on Pay per play.

Audio ads have been around for 2 years but NetAudioAds has decided to launch this program on a mammoth scale. A scale whereby ad revenue is currently estimated to be around $700 000 per day.

That potentially puts pay per play in the same league as its forebearers, Adsense and Adwords before launch and potentially in the league of Television network advertising. Television network advertising has suffered a steady decline in effectivity due to the strong demand by the consumer not to be passive.

The crucial difference between Adsense and pay per play is that the publisher who owns the website can be assured of being paid for every single person who hears the audio. In this case it will be everyone who opens the website on their browsers.

Will Pay Per Play resign Adsense to the archives? Only time will tell and already the battle looks won before even official launch.