Google AdWords - The Top 5 Reasons You Should be Using Google AdWords

By Tracey Edwards

If you have a product or business and are not getting the traffic that you want to through natural listings in the search engines, then maybe it's time to try paid advertising. Paid Advertising, or Pay-per-click Advertising is becoming more and more popular with business as a way to drive targeted traffic to their website.

1. If you already have an account with Google AdWords, it will only take about 10 minutes to set up a campaign and not long after that to start seeing traffic arriving at your site. Even if you haven't set an account up yet, it should only take around 15 minutes to do so. Imagine having an online ad campaign up in running in such a short space of time!

2. You are in control of the advertising process. You get to say what areas/countries that your ad will run in so you are only targeting potential customers in certain areas which is especially important if you sell physical products. Or you can choose to show your ad worldwide if you have a digital product that can be accessed by anyone.

3. With PPC (Pay per click) Advertising, you only have to pay for visitors that click on your ad to visit your site. That way you are only driving targeted traffic to your site. If they clicked on your ad, they were obviously interested enough in your product or service to find out more. No clicks means that you don't have to pay - much more effective that banner advertising that you pay whether you get clicks or not.

4. People searching for products online are usually quite computer savvy and are used to buying online. That means that they are open to buying your product.

5. You are in control of the costs. You'll always know exactly how much you are spending as you set your budget upfront. You control how much you are willing to spend, and can allocate how much you are prepared to pay for each click. That way you can control your spending and monitor your costs easily.

As you can see, using Google AdWords is very easy and quick to set up, and you remain in control of the advertising process entirely. That way you can quickly see what is working and what isn't so you can adjust your campaign accordingly. It's the fastest way to drive targeted traffic to your website.