How To Keep A Profitably Running Website

With so much said about driving visitors to a website, lets look at a few practical elements of your website that will assist you to build a profitable online business. Your website need simple and effective methods to stay on a profitable track. Lets look at a few ideas.

When a visitor comes to your website you have to get their name and email address so you may follow-up by autoresponder. It is important to enable your web site to deliver quality content such as a newsletter to visitors. How should you do this? You add a form on your web page, giving visitors the opportunity to subscribe to your opt-in list, newsletter or report. What is required of you is to integrate the autoresponder into your web site HTML through a form so that you can pre-load the autoresponder with your newsletter. Break up the knowledge you have about your industry into to-the-point content, and formulate it into an informative newsletter. Subscribers will now start to see you as an expert on the subject and look to you for answers your business is offering.

Once your newsletter is up and running, you can use these very same tips and techniques you share with your subscribers and also write a weekly article about your product or service, and then submit it to article directories online. This is very easy to do and will have great response for your business. There are tens of thousands of ezine publishers online that needs good content, and will give you valuable exposure for your business.

When using article distribution, you will have many sites linking to your site and people will be able to read what your business is about, and visit your website. They can then subscribe to your newsletter which provides more information about your product or service. Each article has got a resource box at the bottom which allows visitors to visit your web site. Write your 5 line resource box by viewing some samples online and making up your own. Finding article directories can easily be done through looking up in search engines.

Lets look at newspaper classifieds. By using snippets of ideas from your newsletters and articles, you can come up with short promotional messages to use in newspaper classifieds. Newspaper companies offer state-wide and nation-wide advertising in papers, often covering readership in excess of 5 million. By placing tiny classified ads all over the USA can dramatically increase your website traffic. This is a good idea for generating sales leads to your website from where a name and email address can be captured for further follow-up. You want to get your leads to your web site first from where they can subscribe to your automated content.

Get website visitors to your website by making use of Pay-Per-Click search engines. You can get many good 'keywords' for aproximately 10 to 15 pennies. When spending money on Pay-Per-Click Advertising, it is a good idea to give website visitors the option to subscribe to your opt-in list, newsletter or report, so that you may capture their name and email address for your autoresponder series and later follow-up.

Lastly lets consider the eye-opener an affiliate program can have for your business. With the right product or service it is by far the hottest way of building your business and customer-base. Submit your program to affiliate directories across the web. You will have affiliates making sales for you and not paying a cent in advertising until you have made the sale! Your advertising will be covered by your affiliates, and you can concentrate on providing customer service and continue follow-up with your increasing customer-base through newsletter delivery and other product offers.

By Petrus J