Gift Giving Rules Among Businesses

Business gifts- what exactly are they? What are their importance? Business gifts are gifts that are given by a business or individual to another business or other individual with whom they have a working business relationship.

A business gift is a great way to stay in the graces of your colleagues, clients and potential clients. They can often be the determining factor on whether or not a potential customer will decide to use the products and services that are offered from your company. Business gifts also act as a way to strengthen you working relationships, as well as your relationships with your new clientele.

Your company does not need to spend exorbitant amounts of money on your business gifts, and the gift itself does not need to be overly elaborate. It is also important to understand that you should never give a business gift with expectations for a continued relationship or a start of a new business agreement. Your business gifts main purpose is to etch a positive impression of your company with colleagues, clients and potential clients.

When you are purchasing your business gifts, you will want to make sure that it is nothing too personal, and instead stays on a professional level. Personalized gifts are fine, as long as they do not cross over the line from business to personal. Think of your business gift, as a gift that you may be purchasing for a distant relative you have not seen in years. Your gift should be able to exhibit the respect you have for their business, without being overly dramatic. Keep them simple, low costing, and message should be limited to well wishes. If your gift is for a potential client, simply state on your gift, "keep us in mind"

Don't make any business gift too "salesy" or too pushy, this will only cause your gift to be received in a negative way. A nice floral arrangement, a nice desk calendar and pens, or other types of "business supplies" are appropriate business gifts. Keep it simple.

By Richard J