Managing PPC Advertisements with Tools

By Ricci Mathew

PPC or Pay per Click management services are mainly about advertisers bidding on keywords which they think the potential customers will use while doing online search. Whenever an online user uses the same keyword that matches with an advertiser's keyword, the advertisement (also called a sponsored link) gets displayed on the SERP (search engine results page). PPC management services can mean many services including keyword selection to bid management, ad creation and ad testing.

What is the PPC management tool/software used for? Well to understand that one must first know about PPC bidding and its management. One must first identify as to how much CPC or (cost per click) can be paid by us. The maximum CPC varies with search engines and over time. Can this process be automated using a PPC management tool? Yes there are PPC bid management tools that are fully automated and does rules-based bidding and lets us manage keyword buys to achieve specific goals. A good PPC bid management tool or software can be very convenient and will almost free us from the hassles of bid management.

The PPC management tools/software can be quite effective and its performance will depend upon the differently available software brands with varying features and possible upgrades. Standalone software can be downloaded from the Internet and can be run from one's own computer. Such PPC management tools consider many technical factors in a more perfected and better way than is possible manually. These include many features and management of related factors including,

# Conversion rate
# Profit margin/account management
# Support multiple search engine
# Advertising budget
# Paid traffic getting into the site
# Multiple campaign management
# Keyword management
# Taking advantage of bid gaps
# Different strategies for Google /Overture etc
# Customization of rank range
# Bids can be updated from a few seconds to many hours.
# Analysis of ranking position
# Automatic notification of bids
# ROI tracking/ management
# Bidding reports

All the above mentioned features of PPC management tools are used to fulfill the objective of any PPC campaign which will depend upon the type of product or services that is being promoted through the PPC ads. Needless to say like in any other form of advertising, the main objective of any PPC campaign is to get a better ROI (Return of Investment).

Outsource Strategies International (OSI)