Google AdWords for the New Home Business Owners

By Cindy Floyd

For the new home business entrepreneur Google AdWords looks like the simplest and fastest way to drive customers to their website. However, a little training and a good understanding of how this system works before jumping in is a good idea. If done correctly, this method can be very successful. If done incorrectly can consume a good portion of the marketing budget.

Good Keyword Utilization

Keywords are king.

Even if your new to marketing online you know the importance of good keyword choices in your website to draw targeted traffic. Well setting up your Google Adwords campaign is no different.

By choosing the proper keywords to attract potential customer to your site, increases the possibility of having reached the right customer and closing the sale. Not to mention it will save you time, money and your reputation. People do not appreciate clicking on an enticing title only to find out it has nothing to do with what they are looking for.

Google Resources

Google is very helpful when it comes to choosing the perfect keyword.

They offer a section where you can enter your keyword or keyword phrase and they will return a list of other popular keywords for your consideration.

Review these carefully. By choosing an alternative too many of the popular keyword phrases like "home based business" can save you money. Its good practice to review these alternatives

Creating the Ad

Creating the ad is simple and menu driven. It's composed of a title along with two lines of content and finally the URL of your website.

Being a little creative here is good; a cleaver title will get you clicks. However as stated earlier do not be misleading, this will cost you money and not give you the results your looking for with this technique.

High Impact for the Business Owner

The beauty of Google AdWords is that it doesn't matter if you target audience is local or international. Once your ad is displayed it is visible worldwide. So when someone clicks on the ad they are immediately routed to your site, day or night.

Google AdWords is a great online marketing tool, but it's an art. Once you develop these skills you can build a terrific advertising empire using this simple program, and generate a positive return on your investment.