4 Unique Benefits of Using Pay Per Click Advertising in Your Business

By : Ade Lamidi

Pay Per Click Advertising is a unique way of advertising on a search engine. This type of online marketing enables you to create simple, effective ads called sponsored listings that are displayed to people already searching for information related to your product and services. Pay Per Click advertising networks such as Google, Yahoo or MSN, Miva, 7search will be a charge you whenever a visitor or web surfer clicks on any of your ads.

Pay Per Click Advertising uses a bidding process to rank your ads against others in the paid search network. Basically you bid on keywords that you think online users will use to find your ads. There are a lot of factors that will determine where your ad will rank against other ads for the keywords that you bid on. These factors include how much you pay for your ad to be clicked on, how often you ad is clicked on and also how relevant your keywords and ads are to the product and services your are advertising on the paid search network. With this kind of advertising, you basically control your campaign as you get to create your own ad. You will also manage the targeted audience and still stay within the bounds of your budget.

There are 4 unique benefits of using Pay Per Click Advertising. They are as follows:-

A. Reach - PPC Advertising enables you to advertise to the whole of the online community. It also offers instant access to vast audience of potential customers.

B. Cost - At first glance, PPC advertising might seem rather expensive. It could possibly happen that someone out there will go on clicking on your ad which will land you with a large bill without the expected profit on your part. However in reality, Pay Per Click Advertising is cost effective for businesses of different sizes because you can choose what you will pay per click, there is no minimum spending limit and you can also set a budget for a certain period of time. So the moment your budget is exhausted by the target number of clicks, your ads will no longer be displayed until the next period you want it again displayed. And rest assured most Pay Per Click Advertising networks are implement sophisticated software to be able to recognize fraudulent clicks.

C. Timing - Pay Per Click Advertising enables you to engage prospective customers at the right time when they are actively searching for information related to your product and services . This unique way of advertising ensures that your ads are only a single click away.

D. Flexibility and Control - Pay Per Click advertising enables you to adjust your campaigns to changes in market demands and trends. For example Pay Per Click Advertising networks enable you to change or stop you ads from showing as you will. And with most networks your ad can start showing in a matter of minutes. You can also choose where and when to run you ads. In fact most networks nowadays enable you to target online users based on their geographical location, gender and age. either the search or content networks depending on your preferences.

Summing up, Pay Per Click Advertising offer benefits that will work to your advantage because you can target your products or services at people who are looking for them and also avoid online users who are not likely to purchase from you. But most importantly, this unique form of advertising enables you to obtain the maximum return on your advertising investment.