PPC AdWords Tip - Knowing When To Abandon Google AdWords In Favour Of Free Advertising

By : Mark A. Abrahams

Google Adwords is a very good solution to generate traffic for your web site. Unfortunately so many people lose their shirt with this method of advertising. If you are a newbie I suggest that you first stick to free advertising methods that do not cost anything.

With the increase in competition on the internet the prices of keywords per click are becoming very expensive. For a lot of niche markets it is no longer profitable to bid on a lot of niche markets.

Many advertisers use the following strategy. They will select ten niche markets. They then devise an adwords campaign promoting affiliate products or their own. Out of ten they will find one or two profitable campaigns and stick with these. They then rinse and repeat the process. However, if you do not have thousands of dollars to invest in advertising and are willing to track and test all your results meticuously I do not suggest that you use this method.

Another method that many Google advertises use is that they have a very profitable backend system of autoresponder messages. So they know that they are going to make a very big loss on the first sale. You actually may wonder how they can pay such high prices for a click. However, they have profitable big ticket items that they sell on the backend. This money that they will earn weeks or months later will be significantly more than the money that they spend advertising. If you do not have a profitable backend system tweak it until it is very profitable. You will then know how much money you can earn per subscriber and the exact amount you can pay per click on advertising.

Finally, for many people advertising on AdWords can seem very complicated with the quality score of a landing page and getting people to actually click your adverts. If you prefer a simple simple solution to advertising your web site stick to forum posting, article marketing and other free methods.