PPC Advertising For Affiliates

By Ray Caran

Pay-per-click (PPC) advertising has its own benefits and drawbacks. But what exactly is PPC advertising and how can you use it in your business?

Business nowadays is looking at advertsing with a new set of glasses due to the high rates of placing ads on print and on television. But there is an approach that can be utilized to bring services and products closer to the people and that is through Internet Marketing.

One very popular tool is PPC advertising. This is a technique used in search engine marketing that requires one to pay a fee every time someone clicks an ad on your website. Usually this placement is done through a bidding process. If you are a top bidder for your keywords/phrases, you are sure to be on the number one spot on all search engines. Make sure your ad is effective and maximizes revenue from clicks.

Benefits of PPC advertising are:

1. Little experience is necessary to run this ad campaign.
2. Immediate results are seen after a few days.
3. You can make use any search engines available.
4. You can type in any keyword you like but do serious research first to determine effective money making key words.

Cons of PPC advertising includes:

1. Fixed payments every month to the search engine you choose.
2. Pay for each click received by your website. Remember you pay regardless of the surfers intent.
3. Inability to pay for the fees next month would mean removal of your website on the paid listings.
4. This type of advertising works best for shorter periods of time.
5. Pay-per-click pricing can be costly for long periods of time.

But how exactly PPC advertising can increase traffic, leads and sales?

All visitors of your website are already considered as a qualified consumer or buyer of your product. PPC advertising leads your customers to you for a lesser cost.

PPC search engines enable you to get your desired results fast. They will have your website live very quickly which means you should see immediate activity.

PPC advertising enables advertisers to control their advertising campaigns. Advertisers have effectively targeted their audience and set their own price per click. PPC advertising networks provide the platform to identify the desired audience by geographic setting, topic and industry. Many web site owners use this type of promotion on a fairly frequent basis.

The search engines will analyze how the pay per click limit is working for a certain advertiser. If its still competitive, would it be even listed among the paid search lists or does it generate sales? Of course, if the advertiser made the highest bid, the better chances the ad will be seen in the search engine. These networks too provide protection for the advertisers against click fraud. This advertising set-up allows advertisers to set a daily budget for his ads, thus, less spending for unnecessary clicks. Advertiser will never go over his budget as the promotion stops when the money allocated for keywords is expended.

In PPC advertising, what are important are the keywords and phrases. You have to select at least ten "very specific" keywords that would give you the best traffic in the search. Then, write the ad creatively but straightforward. Important too is the clarity of the ad. Do not use very vague languages. Include important details like the price. Use accurate but descriptive terms. This is not the time to stretch the truth.

Budget your bids. Do not go overbidding because you will only lose your money and do not go so low that your ads will never get the chance to show up. Check your profit against your spending. Analyze, analyze, test, test and constantly tweak your advertising program.

More and more advertisers have been using PPC advertising and it has grown faster than any online advertising techniques.

PPC advertising is a valuable marketing tool and it is going to continue in the years to come. For advertisers, this means increase revenues with fewer advertising expenses.