An Overview of Pay Per Play

By Frank Quintanilla

As the world revolutionizes itself from couch potato to Internet surfers, companies will find it harder and harder to target their desired consumer with advertising. Television commercials are being ignored or skipped through, newspaper ads are being recycled and radio stations are flipped over when no music is playing. With this ever-changing technological world, how does a company attract new clients? The answer is simple - Pay Per Play.

Pay Per Play advertising works on a bid management system similar to Google's AdWords and compensates publishers quite the same way with one important difference. The website owners will earn revenue on 100% of their website traffic with no clicking necessary. With the Pay Per Play opportunity, it gives advertisers a way to showcase a 5 second audio clip to website visitors. This can be targeted to specific demographics, geographical locations or specific interest groups.

This unique system of offers advertisers a more cost effective solution to bringing awareness of their products and services to the public and has a proven Return On Investment for over 2 years. This NetAudioAds system is not new and has been utilized for almost 3 years now, holds over 66,000 advertisers and over 550,000 websites that serve Pay Per Play ads to their visitors. These websites are responsible for up to 43 million streams of advertiser's 5-second ads on a monthly basis. That is an enormous broadcasting market.

The best part about these types of advertisements is that they take up no space on a web page, there is nothing to click on, they are just heard, not seen, and is played when a visitor enters that certain page. Therefore the website owners are paid per play not per click. The content is specifically related to the content of the web page.

With this incredible system generating a huge success, advertisers want more ways to showcase themselves rather than just a few million ad plays. Over 907 million people go online every day with 97% of those people having an audio system. This network is larger than television, radio, and all other media advertising methods combined.

You have the opportunity to capitalize your generated income with P.P.P easily. By being a website owner you have the chance to earn 25% of the revenue spent by the advertisers to play the audio ads on your website. This may seem small but remember that it is based on 100% of your website traffic that lands on a web page where you have inserted a small bit of code. All you need to do is copy and paste a simple piece of code onto the web page where you want the ads to appear.

Another way to earn compensation is by referring to other website owners, online marketing firms, and other companies to run these advertisements on their websites. With this form of referral you will earn 5% of the total amount that advertisers spend running ads on your referrals' websites. It is just that easy.