Make Money Internet Marketing PPC

By Dennis White

PPC Advertising: how to make your business "click"

Pay-Per-Click PPC means - a popular technology, advertising on the Internet. Found on Internet sites, advertising networks, and especially from search engines, PPC advertising implies, offers, which are usually in the form of text ads. These are usually in the vicinity of the search results when an advertiser pays a certain amount for the visitors, click on the links or banners and earth on the web page of the advertiser.

In fact, the PPC advertising is about all bids for the top or leading position in the search engine results and lists. Advertisers this by buying or bidding on the most important concepts that are relevant to their product or service - plus the auction, the higher up on the search results, which most people find the display (and click) to go to its Web pages (This is the reason why some call it "the auctioning of keywords). advertisers pay when these bids, which a visitor clicks on the website.

PPC advertising is also known by the following names / Variations:

Pay-per-placement
Pay-per-performance
Pay-per-ranking
Pay-per-position
Cost-per-click (CPC)

PPC advertising is usually standard procedure:

1st Setting up an account and / or money.

2nd Make a list of key words.

3rd Choice (and setting up) an account with a PPC search engine.

4th At auction for the ad placement, including the outcome of the search words or phrases.

5th Text input from the announcement.

6th Establishment of "pages" for their ads.

7th Placing advertisements in the search engine.

There are many advantages for cost-per-click advertising, making it an effective means of promoting a business on-line ". Some of them are listed below:

Get started immediately. PPC ads will be implemented very quickly - they can go online less than an hour after the victory of the bid and pay.

Get specific, pre-qualified, and the quality of transport. PPC offers a quality or victims concentrated. The visitors were reduced to "qualified" people who actually for certain products and / or services that you can offer - those who tend to a leader "(convert) and the conclusion of a transaction (such as buying your product or subscription service that you offer.

Extend your reach. PPC provides a medium for advertising traffic to your site, outside the physical or "organic" search engines.

Follow your investment. PPC advertising uses a tracking system to determine who exactly came to the city, and what do they do when they arrive - for the duration of the stay on the site and how many pages (including pages), that they be seen . They are useful tools in determining the statistics such as return on investment (ROI), the acquisition cost per visitor, and the conversion rate (the percentage of visitors who are converted to customers or interested).

Here are some important factors to be taken into account when planning a campaign of pay-per-click:

1st Know your product. Make a list of products and / or services that you offer (especially).

2nd Stay within the budget. Determine your daily or monthly budget, and stay with him. This means keeping your budget in mind, if possible, to avoid bidding war.

3rd Bid fair. Knowing how to provide law - an offer that is too high, it can deplete all your money, while the offer is too low, you can lose this place.

4th Check the bottom line. Measure your profit margin on your costs or expenses. Knowing when to stop and put an end to your program PPC - if you spend more money on advertising, but have little or no sale.

5th Find the right keywords. Decide what keyword phrases and apply for the job. Are there certain search terms, or in terms of the existing views of the research or the use of online tools suggestion keywords familiar with the terms, the most common in the exploration of the elements that relate to your company. The focus on certain keywords, and not on overhead.

6th Writing effective ads. A good PPC ad is the one who can persuade and move a researcher. There are several ways to do this:

Discount Offer
Testimonials
Celebrity / famous endorsers
Refund Guarantees
Qualified sample, or offer
Freebies
Reverse psychology
Key Benefits ( "Lose weight")
Instructions directly ( "Click")

7th Maintaining a professional-looking website. Your Web content should be updated regularly and check whether the spelling and grammar. There should be no broken links or images. The site must be simple - designed to make it easier for visitors to navigate, and the cargo. Details to create a good impression on potential customers.

Done correctly, PPC advertising can be an effective marketing tool, maximize the return on your investment.