Advanced PPC Secrets - Learn How To Avoid The Google Slap

by Mark A. Abrahams

PPC can be very lucrative if you know how to use this method correctly. However, with changes that Google has made to combating spam it has become a lot more difficult to use this method.

Some people are now paying over 5 dollars a click. The web sites that are affected the most are Adsense web sites, sites that mainly promote affiliate programs, sites that mainly consist of a sales letter and squeeze pages. Surprisingly sites that have a large base of quality content have not been affected.

However, since Google is the largest search engine they would not implement these penalties without good reason. The primary reason for these changes is that many advertisers have been spamming the adverts and the users have been complaining about the results. The main culprits are sites in the category listed above.

In this article I would like to go over some things that will improve your quality score. Distinguish your sponsored adverts as this is listed in the Google guidelines. If you are using a squeeze page then put it on a large site that has a lot of content. Also make sure that there are sufficient amount of high quality links to your site. Ensure that you also have the keywords in the header, title and in the body of your landing pages. Google will see the landing page as being more relevant to the advert.

Consequently, after the implementation of these changes you will notice a big difference in your campaigns.

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