4 Barriers To Success To Make Money With Google AdWords

By Mark A. Abrahams

Google AdWords can be really profitable for your internet business when you know how to utilize it correctly. Unfortunately most people who advertise using this method are either making a loss or not utilizing this method effectively.

In this article I would like to go through some of the common mistakes that many people make that prevents them from achieving success using this method of marketing.

1) Choose Your Keywords Selectively

Often when choosing keywords you need to keep in mind what the user is searching for. This will have a major impact in determining the success of your campaign. If you choose keywords where the user is specifically wanting to buy a product and you are offering that product then this will yield much better results.

2) Send traffic to a landing page

One of the biggest mistakes that many people make is that they only send traffic to their home page. If a visitor is searching for information concerning a specific keyword then you need to give them what they are looking for. Have relevant information on your landing page.

3) Use negative keyword matching

It is very important that you do not target words that are very common. For example if you are promoting a site on affiliate marketing you do not want to target affiliate marketing programs as the people searching for this will specifically be looking for information on programs to join. So in this case you need to turn negative keyword matching on for this keyword.

4) Place a restriction on your daily budget

One of the most common complaints that I hear from people is that they do not track the spending on their adverts and then they receive a shock the following month when a huge amount of money is deducted from their credit card for advertising that has not performed.