Score Higher in Google Search Engine

Beyond many of the techniques for good HTML accessibility practices, which are essential to scoring high on Google, there is an underlying concept that you can follow to greatly improve your Google Score. But first, use the HTML title tags, meta tags, title attributes on the Href tags, and avoid putting important information in images (use Alt attributes on the image tags when you do.). Most importantly: Avoid Shockwave, Real, MP3 or Flash (unless these formats are "in addition" to the HTML version of the information.) Don't use frames or pop-up new browser windows, or if you do, read the Google FAQ about how that effects your scores.

The most important rule for scoring higher on Google, however, is to make your site useful. Simply put, the best way to get your site to score higher on Google is to put something useful there -- have your site bring some benefit to someone. It is difficult to stress this enough.

Remember that the value of the web is the interconnection of it all (that begginingless and endless chain of consciousness.) Each connection has a pointer and a page that is being pointed to. A link that point to another site is only half the equation. If you point to other sites, it doesn't really help you score higher. However, if your site has other sites pointing to you, this is called a "back link." Back links will help your site score higher.

Therefore, seek to bring true benefit; not the propaganda, which your marketing people have told you that consumers should believe are the benefits of your product; and not some slick looking design that your CEO will benefit from when he shows the site to his golfing buddies and brags, "Hoity-Toity Agency did our web designs." When your site brings true benefit to the people who are surfing the web, people will link to your site. In a phrase: Be helpful to someone. It is that simple. It is the single most important thing you can do to improve your score on Google.

Google determines the benefit of a site based on the number of "back links". Google ranks the benefit of a your site is by the pages that are pointing to your site. If you put something useful on your site, people will definitely link to your site (especially if you ask them.) And if you find this article useful, please link to it.

Furthermore, Google ranks your web pages, not just by the number of links pointing to your web pages, but Google takes into consideration the scores of the sites which are linking to your web pages. So your goal, as a site designer who wants to increase your Google score, is to persuade other high ranking (i.e. helpful) web sites to link to your pages. And what's the best way to do that? Put something helpful or beneficial there.

Scamming Googlebots with simple link exchange tricks doesn't always work. Googlebots have methods of detecting links that are intended to trick Google. Remember, Google was designed by Stanford Graduate students. So your energies are better spent simply publishing useful information than attempting to fake out their band of super Googlebots. read more.....