Should You Use Pay Per Click To Grow Your Home Business Opportunity?

By Joe Okoro

One of the most effective ways to get your products out there to the world is through the use of Pay Per Click. Also known as PPC. Many website businesses have had phenomenal successes using PPC to advertise their products and services. However, as a home based businesses person or Networker, should you use it?

If you are promoting any home based business opportunity, you should understand that their is very fierce competition in the make money or work at home industry. Besides, there is too much hype and scams everywhere. People no longer believe anything anymore.

In my opinion, anyone who is interested in starting a home business makes a lot of researches before he decides to start with any one. So when you are using PPC to promote business opportunities, there is a way you can do it to make sure you get the best returns on your investment.

Before I go into the best strategies to use PPC for maximum returns, I want you to know that PPC is better used to sell direct products and services than used in recruiting people into your home based business opportunity.

If you want to use PPC to jump start your home based business, the way to go is through the use of a squeeze page. A squeeze page is an opt-in web form that tries to squeeze out the email address of every website visitors.

The main purpose of a squeeze page is to get your website visitors to give you their email address and name in exchange for your free e-course, e-book, report, video or audio.

When you do this, you will notice that sometimes, you can convert as much as 25% - 35% of all website visitors to your opt-in databases. You can now follow up on them, build relationship, offer more high quality content to them, pre-sell your opportunity and let them know about your products.

Doing it that way, you will end up convincing more people than you would have if you never used a squeeze page.

In my opinion, as a Networker, never use PPC to recruit or market your opportunity if you don't have a squeeze page, otherwise you will be pouring your hard earned money into a leaking pocket.